Building a human‑positive future of business
Three disciplines separate the companies that will thrive in the age of AI: how they treat their people, how they operate within their ecosystem, and how they use AI. The Human‑Positive Framework helps you grow strength across all three, so people, business, and the world can flourish together.
Workforce Ingenuity
Valuing human agency
Human‑positive companies treat people as their strongest asset and value-creators. They invest deeply in capability, trust, and judgment, cultivate psychological safety, and distribute power so teams can collaborate freely, solve problems creatively, and create unprecedented value together.
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Synchrony co-creates with employees, empowers them to challenge ideas and experiment, and invests in total workforce wellbeing. That approach has shaped programs like flex work and job-relevant AI training, driving increased trust, AI fluency, and innovation.
When their AI assistant began handling nearly half of customer service inquiries, IKEA retrained the 8,500 workers it affected as remote interior design consultants instead of cutting them, and is bringing AI literacy training to 70,000 employees.
Unilever empowers local leaders to adjust strategy based on unique site and local market needs. For example, Kilbourn focused on improving operational efficiency through gamification, while Ponzan harnessed AI and automation to free themselves up for higher-value tasks.
Positive-Sum Prosperity
Valuing interdependence
Human‑positive companies treat success as mutual and interdependent. They create value alongside their customers, partners, and communities, not at their expense. They operate transparently, compete fairly, and build with open architecture — which deepens trust, strengthens loyalty, and builds a more resilient business, because the most durable growth comes from lifting others as you grow.
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An open-source PostgreSQL development platform, giving developers managed infrastructure with the option to self-host. They create value through reliability, scale, and enterprise services, not control of customers' core data infrastructure.
The first publicly traded company to become a public benefit corporation, embedding stakeholder interests in its governance to support durable, long-term value creation. Their purpose is to make the industries they serve more productive while creating high-quality employment opportunities.
Founders transferred voting control to a purpose trust and non-voting stock to a not-for-profit organization in order to protect the company's mission and values. All profit after reinvesting in the business is distributed to support the environment and communities.
Ethical and Humane Use of AI
Valuing trust and accountability
Human‑positive companies treat AI as a force multiplier for what their people and their business can achieve. They responsibly deploy and govern AI in service of people. They choose augmentation over automation, maintain meaningful human oversight, stay transparent about how AI is used, and take accountability for its outcomes.
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Created an Office of Ethical and Humane Use of Technology, which established five guiding principles and an Advisory Council composed of internal and external voices. Requires AI disclosure and prohibits biometric identification, high-impact automated actions, and emotion recognition.
Co-founded the Content Authenticity Initiative, now 6,000+ members strong, and the Coalition for Content Provenance and Authenticity (C2PA), to advance digital content transparency and authenticity. Trains Firefly AI models only on licensed content and compensates contributors for the use of the content.
Security and governance have been central to Box's mission since its founding. The latest: embedding agent guardrails, prompt-injection detection, and human-approval requirements so controls extend to Box-native and third-party AI agents, making every agent action permissioned and auditable.
How they hold the line
Four commitments built on one belief: people are an asset to invest in, not to minimize or exploit.
Relationships are built on transparency, competency, consistency, and mutual respect. Human‑positive companies earn the trust of their people, partners, and customers by being open about how they operate, following through on their commitments, and holding themselves accountable when they fall short.
Power is shared, not concentrated, nor manipulated at others' expense. Human‑positive companies distribute decision-making, value creation, and influence broadly, building ecosystems where many voices, perspectives, and participants flourish, and demonstrating we're all stronger and better, together.
AI should strengthen human capability, not replace it. Human‑positive companies deploy technology to make people more capable, creative, and connected, never to surveil, displace, or control them.
Leave things better than you found them. Human‑positive companies make sure their products, practices, and use of AI never endangers, exploits, or diminishes the people and communities they touch.
Put your practices in perspective
Work with us to review your company's practices against the framework, understand your strengths, and identify where to go next.
Become a human‑positive company.
Join the companies redefining how business is done.